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Golden Akshaya Tritiya

The word "Akshaya" means imperishable or eternal - that which never diminishes. Initiations made or valuables bought on this day are considered to bring success or good fortune. Buying gold is a popular activity on Akshaya Tritiya, as it is the ultimate symbol of wealth and prosperity. Gold and gold jewelry bought and worn on this day signify never diminishing good fortune. Indians celebrate weddings, begin new business ventures, and even plan long journeys on this day.

Gold jewellery business is expected to grow by up to 30 per cent during Akshaya Tritiya, a festival considered auspicious for buying the metal, against the year-ago period on increased consumer confidence.

Thanks to the vigorous campaign conducted by banks, jewellery shops and financial institutions, Akshay Tritiya has gained prominence.

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